Post of 13, Category: Main

2011, A Retrospective.

2011 has been an incredible year for me.

Most important of all, I finally made the move from my hometown in England to New York City after many visits the previous year. The change of location has been refreshing for me and I’ve been able to pick up the pace of my work life and also settle down personally. I believe that surrounding yourself with an inspiring environment (especially as an artist) and with other creatives helps encourage you in your career path without you even knowing it! I live and breathe what I do, so I need to be around like-minded people and in a city that never sleeps.

This year has also opened many doors to travel opportunities  – I have been honoured to be able to visit some beautiful locations this year, Hawaii (twice), Toronto and of course re-visiting London and exploring New York which have all been productive and eye-opening. Seasoned travellers will understand me on this one – I feel like I now have the travel bug! In 2012, travel destinations already include a workshop in Australia and possible trips in the US and in parts of Europe. I have decided to give myself a unique travel destination every year and find new experiences.

Work-wise, I found an incredibly supportive London agent, Balcony Jump who have encouraged my personal and commercial work within Europe, and I’ve also developed my editorial portfolio extensively – working closely with my new New York and London connections and challenging myself to get out of my comfort zone and shoot more stories in the studio.

As some of you may know, I just released a collaboration DVD ‘Lara Jade Vs Joey L: Photographer Shoot Off’ with my arch-nemesis Joey L which had been in development over the past two years – it felt great to finally release something after such a long production cycle, and Joey and I are very happy with the outcome. Teaching and sharing knowledge is still new to me (since I only started teaching workshops last December), but I am thoroughly enjoying the challenge!

It’s still under wraps, but I’ve been working on a new fashion photography guidance book through UK publisher ILEX Press. I am pleased to say it is FINALLY finished and it’s nice to know that all those weeks of writing have not gone to waste. I feel like the whole process of writing it and researching was like going back to school and re-visiting my much-loved two year photography programme. Not to say it will be all educational-based, it’s going to be jam-packed with my photography and my personal knowledge as well as technical information for an all you need-to-know photography hand-book. Unfortunately (as I know some people will ask to order) I don’t have any details on the publishing date just yet, but I will let you all know as soon as I have the details!

To all of you reading this now, I just wanted to say THANK YOU for your continued support of my work – your comments/messages/faves/emails/likes etc. are ALL appreciated. Even if I don’t get time to respond to all of your messages, you should know I do try and read them all.All the best in the new year, 2012 will be a productive one!

LJ xo

I am going to leave you with some of those ‘special’ 2011 moments, those oh-no-you-didn’t-I-caught-it-on-camera moments and some special highlights for fun and giggles. Thank you to everyone that works with me for making my working year a blast!

The creation of the beach shoot for Material Girl Magazine. It’s amazing how easy it is to brighten a dull day by entertaining yourself with childhood activities… and yes, I thoroughly enjoyed making those sandcastles. Photos by Oscar May.

The creative team on set at the beach in South England. Photo by Oscar May.

The beautiful Diana R on set for the cemetery shoot in London. Photo by Oscar May.

Hair stylist Tomo and wardrobe stylist Krishan making magic. Photo by Oscar May.

The Maui, Hawaii Workshop Team & Attendees – loved this two day workshop in paradise!

Mr Matthew Alvarado & Mr Kevin Garrison – my two right hand men on my Maui April Workshop

NY Workshop – all I remember this day is how bad I felt for everyone with the heat! That rooftop was like working upon a giant baking tray! Note to self: don’t book workshops on rooftops in the summer again.

The creation of the ‘Velveteen Rabbit’ editorial shoot. Me & the creative team on set. Photo by Nicole De Waal.

Shooting the ‘Velveteen Rabbit’ in the studio. If it’s one thing I love about shooting editorials, it’s bringing long term shoot ideas to life! Photo by Nicole De Waal.

Deborah, Me & Nicole on set at a Brooklyn beach in October. A cold but picture-perfect day!

On set: If it’s one thing everyone knows about me, it’s the way I treat the models – here I am encouraging the model to go into the water at a beach in October (I’m joking, but she did it!) Photo by Nicole De Waal.

Deborah Altizio is a woman of many talents, she isn’t just known for her excellent make up artistry – she is also a bird whisperer. Photo by Nicole De Waal.

Maui the second-time around, except thirteen people less than before (phew). Me & the team looking out over the North Shore. Photo by Megan Jolie Photography.

On top of Haleakala Mountain, Maui at too-early-oclock. Also, don’t look twice – this is the only time you’ll ever, and I mean ever see me in such awful attire again. I think the last time I wore sweatpants was when I was half my age now. My excuse (as always) is that I thought the top of the mountain would be warmer and Valerie came to the rescue.

Editorial Magazine shoot in Brooklyn. I love this team & I love these kind of shoots! Ally, you still need to take me to yoga, don’t let me say no. Photo by Chris Davis.

Shooting for clothing brand The Fold in DUMBO, Brooklyn. Photo by Kait Robinson.

Just because we always need a group photo at the end of every workshop! This is my Toronto workshop team (day 2) – incredibly nice to teach. You make my job easy! Photo by Cammy Jones.

…and it’s amazing how quick a second changes a group of people? Why, just because! Work isn’t work.. it’s fun. Photo by Cammy Jones.




  2. Andrew

    Great post :D
    Best wishes for 2012 :D

  3. amanda

    sounds like a very productive year, lara! ita about living in inspiring places… I am working on that :) I’m looking forward to reading the fashion book. best of luck for 2012 :)

  4. Brandi

    I have observed your work since you started on DeviantArt. You are around my age and I am so happy for you and jealous of you. You have came such a long way in your work and I am so glad you are experiencing so much success. I would be so honored to be able to attend one of your workshops so that’s on my wishlist. Congratulations and have a fantastic new year!

  5. Amelia

    I loved reading this blog post, you are such an inspiration to me! I am so happy to see that you have gained so much success in your photography. You truly deserve it. I hope I have the money for your next workshop in London! Hope 2012 is a great year!

  6. david

    Well done Lara Jade.
    Great to see someone who has genuinely found themselves in their element. All the best in 2012 Disappointed you chose not to work with my brother and I though

  7. Miss M.

    I really ADORE you. You are so beautiful, gorgeous, .. just breathtaking. Wow, this was a really good year for you & I hope, that 2012 will bring you again many wonderful expieriences. And I think you should make some books – some with photographs taking by you and one book just with manymany photographs of yourself, because you are SO talented, I love it!

  8. Deea

    Wonderful blog post, I love the photos!:) Wish you all the best in 2012, may it be an even greater year than the one we’re leaving behind.

    Keep up the AMAZING work!

  9. Wonderland Avenue

    What a great year I’ve had following your adventures on the interweb and twitter etc…I love watching raw talent grow and grow and you have talent in bucket loads. Good luck with 2012 and really excited about continuing to follow your exploits.

  10. Silke

    Thanks for being amazing, thanks for sharing it

  11. iLuca

    u are great lara. i love how young and focus at the same time you are!!!!!

  12. Martin Lippert photography

    Thanks for the Inspiration, beautiful pictures.


So, finally we can announce the official release of ‘Lara Jade VS Joey L: Photographer Shoot Off’ – our workshop-on-a-disc extravaganza that took us a whole two years in the making – blood, sweat, tears, dirty lenses and racking our brains trying to figure out how we were going to make this collaboration work!

“Lara Jade VS Joey L: Photographer Shoot Off” will offer guidance and knowledge to every level of photographer and ultimately inspire to find your own style. We invite you to step inside of our vision and observe as we compete head to head in photo shoot challenges around the world. So, whether you’re a photographer just starting out or you are a professional working within your chosen industry this tutorial DVD is the tool you need to inspire you to find your own journey and vision!

 The content of the DVD covers everything how to work in a variety of shoot environments and situations giving you first-hand perspective on how we compose our shoots from start to finish – from direction, lighting and finally – the photo editing.

Get your copy today!

Feel free to visit our exclusive store [] for more information and to grab yourself a copy! We are currently offering the DVD at a holiday promo price at just $199 until Jan 1st 2012 (usually $250!).

One-Liner Contest

As we are in the mood for the holidays and with the content of the DVD being the rivalry between two photographers we are also announcing a little contest to help spread the word of the DVD. The contest is called “the one-liner contest”. To enter you need to think of a photography or Photoshop related one-liner joke and post it on twitter – make sure to include a link to our official website and the hashtag #LJVSJLso we can track all of your submissions!

Remember – this is light-hearted fun so get thinking of the most insulting things you can use! Here’s a few of our own examples:

“It’d only be a “beauty dish” if you wore it over your face.” #LJVSJL

“The clone tool was invented for people like you!” #LJVSJL

 So what’s in it for the winners? The top 3 best one-liners are chosen by me & Joey and will receive an amazing prize! Me & Joey will be providing a limited edition signed print and B&H Photo are giving one of the winners a fabulous $100 gift card to spend in their store!

 Me & Joey are extremely proud of this project and hope you are just as excited as us to see our work come to light!

LJ & JL.

  1. Juanmi Carcelen

    I want to know if the dvd have got spanish subtitles or, at least, english subtitles.
    It’s hard to me to understand all the spoken english words.

    Thanks for your time! You are doing an amazing work like always :)

  2. Photographer Shoot-Off by Lara Jade VS Joey L #LJVSJL | Tam Nguyen - Sacramento Photographer

    [...] for people like you!” #LJVSJL http://www.larajadevsjoeyl.comMore details can be found here.Get inside the minds of photographers Lara Jade and Joey L as they compete head to head in photo [...]

  3. Rock n Roll Bride · A Sunday Kind of Love: “LJ vs JL” – A Photography Tutorial DVD by Lara Jade & Joey L

    [...] of $199. The pair are even hosting a ‘one-liner’ contest for your chance to win a copy. Click here for more info on that and the DVD [...]

  4. tinacotts

    hi just registered ,, tina


Me and photographer Joey L are finally excited to announce the release of our upcoming tutorial DVD “Photographer Shoot-Off: Lara Jade VS Joey L” that will be released on December 1st!

This unique comprehensive tutorial DVD features vision from my both sides of the photography industry – combining personal vs commissioned work as well as each of our individual shoot styles.

The basic concept: Joey L, rising from the advertising scene and Lara Jade – working within the fashion industry. Both photographer’s once living on other sides of the Atlantic and coming from entirely different backgrounds.

So what ties them together? The rivalry of course! Way back in 2007 on one of Joey’s first trips to England we met with the intention of collaborating on a shoot together. After shooting, we were surprised to notice that even with the same set-up and model on location we produced completely different final shots. If anything, one thing was very clear that day – photography style is entirely driven on the vision of the photographer, no two photographer’s are the same.

With this collaborative project, we decided to re-visit our roots and document the idea of a photographer’s vision. The DVD content features exclusive behind-the-scenes shoots with interviews, technical information, in-depth Photoshop lessons and also business  tips within the fashion and advertising industry. Our main goal throughout the two years of building the content was to create an educational DVD that will leave you wanting to try our our techniques in your own shoots.

So for now, please feel free to spread the word! The purchase of the DVD will be available through a brand new website on December 1st (with a surprise for the holidays, too!) Unfortunately we are not accepting pre-orders at this time but be sure to check back on the release date for more information!


  1. Humza Mehbub

    I am really glad to see this dvd finally coming out. been waiting for it for quite some time, but the wait has been worth it i guess! :)

    Heartiest congratulations to lara and joey for finally making this come alive! =)

  2. AR

    Genuinely can’t wait.

  3. cristie

    looking forward to the dvd all the way from houston, texas :)

  4. Nicole

    Ahhh, you two are just too adorable, I want to hug you both.

  5. Britten

    This is amazing and I can’t wait to get my hands on this dvd! thank you lara & joey!

  6. Bibo Aswan

    YAY! CANT WAITTTTTTTTTTTT! both of yall are awesomeeeeeeeeeee. Keep us posted yeah! :D

  7. red chilli photography

    REally looking forward To watching the DVD, no two photographers are the same!! really like your work Lara. Drop me a mail when the new website is up and running.


  8. Lara Jade vs Joey L | RAW

    [...] out Lara’s blog post for more information. TweetRelated Posts:BTS Video of the WeekAn inside look into Joel GrimesFAQ [...]

  9. Darren House

    Wow can’t wait for it to be out :)

    Looks wks :)

  10. aki

    u have so much makeing of material… But Thats only good thing, so i like…

  11. Kristel

    I REAlly hope i can get also that DVD (im from estonia)I cant wait! :)

  12. Chris

    Your blog is awesome!


Underwater in Hawaii

Ever since becoming photographer I have admired several photographers for their ability to capture beautiful subjects underwater in a timeless, romantic way. With this being said, I would have never had imagined how hard it is to capture such a subject and how difficult an underwater shoot is when you’re working against every element possible! Whilst I was in Hawaii for my two day workshop I met an amazing girl called Valerie and it just turns out that her dad worked at a snorkelling/diving centre – she offered for me to go out on the boat to go and have fun… if it’s one thing people close to me know about me, it’s that I am ALWAYS thinking photography. How could I pass such an amazing opportunity to try out some underwater photography?

I rented an SPL underwater camera housing for my Canon 5dmkII from Maui Photographics and without much thought into it – off we went out to sea. Bear in mind I had underwater photographic knowledge and my experience with snorkelling went as far as Discovery Cove in Florida back in around 2003 you could say I was jumping into it a little quick but I always find by throwing myself into situations I learn how to do things quicker than reading from the book. A few things I picked up during my shoot were that LIGHT is the most important element, without light the shots look incredibly flat. If you’re shooting in the sea stay close to the surface and shoot when the sun is at it’s highest – in Hawaii the water is clear so this is why the rays shine through, this made for an interesting effect with the theme I was going for..

Valerie was an amazingly patient and hardworking model for this.. with her family their for support and her dad being a free diver we were able to take a range of shots even in just under thirty minutes. Despite me getting sea sick half way through the course and dealing with changes of light I don’t think I did too badly! I am really interested to pursue underwater photography further. I am re-visiting Hawaii (Oahu and Maui) this October so I’m hoping to try various different themes throughout my stay…!

Thank you to stylist Polly for the beautiful dress, Valerie & your family for your patience and kindness and Kevin for your assistance!


Me & Valerie testing out the water.. photo by Kevin Garrison.


  1. Anna

    Beautiful photos jade

  2. Jim Dierking

    Love the first one; nice work. Come visit the Big Island sometime!

  3. Ricky Locock

    This is amazing i love your work !!

  4. kel

    For a first go, these are amazing! Great shots!

  5. Rebecca

    wow, I love it.

  6. kat

    so beautiful, Lara! amazing outcome!

  7. Cheryl

    If you are ever in southern california and want to do some underwater photography i have an “underwater studio” and would be happy to share my knowledge.

  8. School Ball Photographer

    This series is just amazing. You have a new hard core fan. Nigel.

  9. Yorens

    love u photos! lucky u

  10. Chloe King

    Very inspiring. Thank You

  11. jaku

    Amazing colours! Great work, I love it.

  12. DAVE UK



Hawaii Workshop May 2011

Group Shot. Photo Credit: © Ashley Smith

Last month in May I had the most incredible experience of being able to visit one of Hawaii’s most beautiful islands – Maui. I have always dreamed of being able to visit (let alone, work!) in such a beautiful and exotic location so when photographer Matthew Alvarado threw the subject at me of teaching a workshop there back in January I was a little skeptical at first with how I would organize everything so far from the location. However, I was overwhelmed with bookings and response immediately after placing up the location and dates on the website and all was set for me flying out!

The workshop was a two day on location ‘lighting’ workshop which covered everything from my knowledge from shooting in the studio with ‘soft light’, to using accessories to bounce and shape light outside, using pure natural light and also a brief introduction on creative lighting on location. I also gave a brief introduction to retouching techniques and advice and feedback to each atendee. Having a two day workshop really give me an insight into every photographer’s work and personality. With almost half of the 16 atendees having their home in Hawaii I was sure of a warm welcome on the island and the rest of the crew traveled in from locations such as Vancouver, New York City, Florida and Tennessee.

Photo Credit: © Ashley Smith

I just want to thank all of my hardworking team members who did an amazing job organizing, producing and styling the photo shoots (in no particular order); Matthew Alvarado, Kat Davis, Kevin Garrison, Polly, Ry-n, Valerie, Brittany, Uliani, Stephanie. You all played a big part in creating a wonderful atmosphere at the workshops! Also a big thank you to California Sunbounce who kindly sent over a few of their reflectors for our use on the workshops!

I will shortly be adding dates for Hawaii again; Maui and Oahu in October. Hope to see you there!

Lara Jade. xox

  1. s h e r r y

    :) Cool!! Looks like it was a blast! :) Wish I could’ve made it.

  2. Alex Frame

    Lara You’re Amazing)
    So inspiring!