Me and photographer Joey L are finally excited to announce the release of our upcoming tutorial DVD “Photographer Shoot-Off: Lara Jade VS Joey L” that will be released on December 1st!

This unique comprehensive tutorial DVD features vision from my both sides of the photography industry – combining personal vs commissioned work as well as each of our individual shoot styles.

The basic concept: Joey L, rising from the advertising scene and Lara Jade – working within the fashion industry. Both photographer’s once living on other sides of the Atlantic and coming from entirely different backgrounds.

So what ties them together? The rivalry of course! Way back in 2007 on one of Joey’s first trips to England we met with the intention of collaborating on a shoot together. After shooting, we were surprised to notice that even with the same set-up and model on location we produced completely different final shots. If anything, one thing was very clear that day – photography style is entirely driven on the vision of the photographer, no two photographer’s are the same.

With this collaborative project, we decided to re-visit our roots and document the idea of a photographer’s vision. The DVD content features exclusive behind-the-scenes shoots with interviews, technical information, in-depth Photoshop lessons and also business  tips within the fashion and advertising industry. Our main goal throughout the two years of building the content was to create an educational DVD that will leave you wanting to try our our techniques in your own shoots.

So for now, please feel free to spread the word! The purchase of the DVD will be available through a brand new website on December 1st (with a surprise for the holidays, too!) Unfortunately we are not accepting pre-orders at this time but be sure to check back on the release date for more information!

LJ & JL